SOS would force more young families and others to move to Riverside County – and spend hours commuting to and from San Diego for work – Arizona and beyond.

What is the SOS Initiative?

The SOS Initiative requires a countywide vote to add just six houses to the County’s General Plan, a planning document that guides growth in the unincorporated areas of the county. That is not a typo: If someone wants to add as few as six affordable homes, the SOS Initiative would force 1.6 million voters to the ballot box to approve that change.

This added layer of uncertainty would occur only after these six homes make it through the county’s lengthy approval process. Yet the SOS Initiative puts no limits at all on hotels, resorts, casinos, country clubs, office buildings, warehouses, or factories in our rural and semi-rural areas. Worst of all, for 20 years the SOS measure would block most or all changes to the County’s General Plan – a document planning experts say should be regularly updated to guide growth and respond to community needs. That won’t happen if voters approve this measure. 

Bottom line: SOS won’t do what it promises to do – protect our backcountry and create more affordable housing. It is NOT a genuine effort. It’s a bait-and-switch. Unfortunately, the SOS Initiative is worse than ineffective: it will harm our economy, our environment and young families.

If you want more traffic, more smog, more casinos, more homelessness, and higher rent payments and home prices – vote YES on SOS!

The SOS Initiative is Brought to you by…

Extremely Wealthy Wall Street Investors

These extremely wealthy Wall Street investors are trying to convince you to vote for the measure so taxpayers foot the bill to protect their real estate investments...while making it even more difficult for young families to buy a home.

But they wrote it so they can build resorts, casinos, country clubs, office buildings, manufacturing plants, warehouses and factories. 

SOS is a bait-and-switch. On March 3rd, vote No on SOS!

Why everyday san diegans Are voting no on sos

Ginger Hitzke

Ginger Hitzke is a progressive Democrat, affordable-home builder, Riverside commuter, wife, and mom…and she’s No on SOS!
“People move to Riverside or south of the border when they can’t afford to live in San Diego, and then they commute here for work – adding tons of greenhouse gases to our air. We should not do anything to make things worse, and the SOS measure would absolutely do that. It’s a terrible measure any way you slice it, which is why we need to make sure voters oppose it in March.”
Read the full story

No on SOS is endorsed by

Jerry Sanders
San Diego Regional Chamber of Commerce
Mary Casillas Salas
Chula Vista Mayor
Racquel Vasquez
Lemon Grove Mayor
Kevin Faulconer
San Diego Mayor
See the Full List


Learn More

Read the full SOS initiative, the County Impact Report, and the fact sheet.