San Diego's Measure A

Hurts Young Families

The measure will cause more San Diegans to live in overcrowded housing and pay higher rent. Young families who can’t afford a $600,000 starter home or make expensive rent payments would be hit hardest by this measure.

Measure A will cause more San Diegans to live in overcrowded housing and pay higher rent. Young families who can’t afford a $600,000 starter home or make expensive rent payments would be hit hardest by this initiative.

Our housing crisis is forcing some people into the streets, and, unfortunately, homelessness is just one problem stemming from a lack of housing across San Diego County. The list of negative impacts is long and growing. Our region is losing talented young professionals who can’t afford a home and do not want to double-up in an expensive and cramped apartment. So these young scientists, engineers, and other skilled workers move to where they can afford a reasonably priced home.

Shockingly, during the worst housing crisis in San Diego’s history, we are now faced with a countywide measure on the March 2020 ballot that would make everything worse. If Measure A passes, homes will become more expensive and rents will continue to rise. More young professionals will leave San Diego, creating more brain drain and damaging our economy. Measure A will push out more young families, including our children and grandchildren.

A new study found that 44 percent of millennials are considering leaving San Diego within the next two years. The high cost of housing is the primary reason.

FROM THE INITIATIVE

Measure A is brought to you by…

Wealthy, Out-of-Town Wall Street Investors

FOLLOW THE MONEY

The wealthy, out-of-state backers of Measure A wrote it to protect the Golden Door Spa, which campaign finance records show has contributed hundreds of thousands of dollars to Measure A. This luxury resort near Escondido attracts the rich and famous, who pay $10,000 a week. The owners are among the richest people in the world.

These extremely wealthy Wall Street investors want to keep affordable homes far away from their exclusive hotel and force them into congested neighborhoods. Their measure exempts commercial and industrial developments, including casinos, hotels and expanding the Golden Door.

Learn More

Read Measure A, the County Impact Report, and the Fact Sheet.