San Diego's Measure A

Too Many Loopholes

The measure is flawed with too many loopholes, and it sticks taxpayers with picking up the tab for costly elections.

The measure is flawed with too many loopholes, and it sticks taxpayers with picking up the tab for costly elections.

Measure A requires a countywide vote to add just six houses to the County’s General Plan, a planning document that guides growth in the unincorporated areas of the county. That is not a typo: If someone wants to add as few as six affordable homes, Measure A would force 1.6 million voters to the ballot box to approve that change. This added layer of uncertainty would occur only after these six homes make it through the county’s lengthy approval process. Yet Measure A puts no limits at all on hotels, resorts, casinos, country clubs, office buildings, warehouses, manufacturing plants, distribution centers or factories in our rural and semi-rural areas.

The Registrar of Voters officially estimates taxpayers must spend at least $950,000 for election costs for each measure added to a Countywide vote.

State law permits four General Plan Amendments a year, which works out to, at minimum, a cost to taxpayers of $7.6 million every two years.

Because Measure A requires these elections through 2038, that adds up to a whopping $76 million just to vote on minor changes to the County’s General Plan. That’s money taken from your property and sales taxes to pay for trivial elections, not essential services. It is a poor use of limited taxpayer resources, money better spent on real problems like homelessness, roads, schools and neighborhood services.


Taxpayers on the hook for 20 years

“Pursuant to the Safeguard Our San Diego Countryside Initiative until January 1, 2039, voter approval is required for amendments to the General Plan that increase residential density in semi-rural or rural areas, with certain exceptions (see Policy LU-10.5).”

“The Initiative therefore imposes a voter approval requirement in addition to existing County review and approval requirements for [semi-rural and rural area] density increases.”

Measure A is brought to you by…

Wealthy, Out-of-Town Wall Street Investors


The wealthy, out-of-state backers of Measure A wrote it to protect the Golden Door Spa, which campaign finance records show has contributed hundreds of thousands of dollars to Measure A. This luxury resort near Escondido attracts the rich and famous, who pay $10,000 a week. The owners are among the richest people in the world.

These extremely wealthy Wall Street investors want to keep affordable homes far away from their exclusive hotel and force them into congested neighborhoods. Their measure exempts commercial and industrial developments, including casinos, hotels and expanding the Golden Door.

Learn More

Read Measure A, the County Impact Report, and the Fact Sheet.