San Diego's Measure A

Won’t Protect Our Backcountry

Proponents of Measure A claim the it would protect our backcountry, or rural lands, but it will do no such thing because that area already is off limits to development from now until the end of time. Almost all that land is occupied by the military or state and national parks. 

Proponents of Measure A claim it would protect our backcountry, or rural lands, but it will do no such thing because that area already is off limits to development from now until the end of time. Almost all that land is occupied by the military or state and national parks. 

In fact, 95 percent of the land in the County’s unincorporated area is public or protected land that is already off-limits to home building and commercial development. The extremely wealthy Wall Street investors, who paid to put Measure A on the ballot and who are trying to convince voters to support it, want to control the remaining 5 percent.

FROM THE INITIATIVE

‘Numerous lands’ are already protected

“The General Plan guides the intensity, location, and distribution of land uses in the unincorporated County… Unincorporated San Diego County contains numerous lands that are outside the land use jurisdiction of the County, such as tribal lands, military installations, public utility lands, State parks, and national forests.”

Measure A is brought to you by…

Wealthy, Out-of-Town Wall Street Investors

FOLLOW THE MONEY

The wealthy, out-of-state backers of Measure A wrote it to protect the Golden Door Spa, which campaign finance records show has contributed hundreds of thousands of dollars to Measure A. This luxury resort near Escondido attracts the rich and famous, who pay $10,000 a week. The owners are among the richest people in the world.

These extremely wealthy Wall Street investors want to keep affordable homes far away from their exclusive hotel and force them into congested neighborhoods. Their measure exempts commercial and industrial developments, including casinos, hotels and expanding the Golden Door.

Learn More

Read Measure A, the County Impact Report, and the Fact Sheet.